Nothing says holidays in the US like ugly sweaters, fruitcakes, candy canes and—especially—Christmas cards. But despite years of warnings that the humble holiday card would be killed off by digital replacements, Americans still send 1.1 billion annually, according to the US Postal Service. It’s a tradition the greeting card industry says isn’t going to change.
December is one of the most important times of the year for the industry, with holiday cards representing about 20% of the 6.5 billion greeting cards Americans buy each year.
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